Designing a billboard is challenging. To get your message across to a passing motorist, the design needs to be simple and have an immediate impact. This billboard design successfully does just that. Although having a mammogram can be a stressful and anxiety-ridden experience, it can give you "Peace of Mind".

Each summer I design a mammogram billboard for Iowa Radiology to be put up at the end of September. This design was chosen for 2017 and is one of my favorites thus far. I like the beauty and simplicity of both the image and the message. Not only did I design this billboard, but I also came up with the tagline, "Peace of Mind". This successful campaign also included a tabletop display, poster, mailing, banner, and web graphic based on the Peace of Mind billboard.